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Case study · Supplements · Nutrition

Shilajit Co.
5.2×

Resin · Australia launch. Sourcing partner vetted, packaging redesigned, listing copy rewritten for the AU shopper. Brand Registry filed and approved.

Brief us on your brandEngagement · 9 months
Shilajit Co. Resin · Australia launchFeatured · 2026

At a glance

5.2×

GMV · 9 months

$182K

MRR · last quarter

3.8★ → 4.6★

Avg review

AU + NZ

Markets opened

Approved

Brand Registry

03The brand

Meet Shilajit Co..

Shilajit Co. sells resin · australia launch into supplements · nutrition. We met them at the moment most operators stall: the catalog was real, the demand was there, and the execution layer was the thing holding everything back.

04The challenge

What we walked into.

Single-SKU brand entering AU/NZ with no infrastructure and a category full of compliance traps and copycat sellers.

05The approach

One team. Every lever.

We didn't pick one service line and stop. The engagement spanned the whole stack — every move feeding the next.

06Sourcing & supply

Built from the SKU up.

Manufacturer vetted across 3 candidates, samples shipped within 12 days, packaging spec locked. We handle the supplier dance so the founder gets to spend their week on brand work, not chasing replies.

  • Verified factories with QC photo reporting
  • MOQ + price negotiation handled in-language
  • Packaging redesign before first mass order
  • FBA prep + pallet labels per Amazon spec
Shilajit Co. sourcing shot
07Photography

The whole pack — coherent across every channel.

Main image, infographic, lifestyle, scale shot, packaging, and 360°. Six frames of the same product, styled the same way, lit the same way — that's how the brand reads as one thing across Amazon, Shopify, and paid social.

Shilajit Co. shot 101
Shilajit Co. shot 202
Shilajit Co. shot 303
Shilajit Co. shot 404
Shilajit Co. shot 505
Shilajit Co. shot 606
08Listing architecture

Built for the algorithm and the shopper.

Title hierarchy, bullet density, A+ Premium block flow, and Brand Store nav — re-architected so the catalog reads as one shoppable thing instead of a list of ASINs.

  • SEO-clean titles + 8-keyword density per bullet
  • A+ Premium with infographic-led blocks
  • Brand Store with category sub-pages
  • Variation parents wired to filter the right way

Listing checklist · v.2026

✓ Title — primary keyword in first 80 chars

✓ Bullets — feature → benefit → keyword pattern

✓ Description — long-form keyword sweep

✓ Backend — search terms / synonyms / typos

✓ A+ Premium — 7 modules including video

✓ Brand Store — homepage + 4 sub-pages

✓ Variations — parent / child wired correctly

✓ Compliance — category-specific claims pass

09Ads & growth

Margin tiers, manual + smart-auto.

Sponsored Products, Brands, and Display campaigns structured around your actual margin profile — not generic ACoS targets. Manual layered with smart-auto, never just one or the other.

Tier 1 — Margin

Hero SKUs · branded keywords · ACoS goal locked to margin floor.

Tier 2 — Discovery

Auto + broad-match research · feeds keyword harvest weekly.

Tier 3 — Defense

Sponsored Brands + Display retargeting on competitor traffic.

10The receipts

Pulled directly from Seller Central.

No charts dressed up in our colors — this is the actual dashboard, year-to-date 2026.

Shilajit Co. Amazon sales snapshot
11The outcome

Same product, different trajectory.

5.2×

GMV · 9 months

Sourcing partner vetted, packaging redesigned, listing copy rewritten for the AU shopper. Brand Registry filed and approved.

They handled the AU launch end-to-end while we focused on supply. We didn't lose a day to vendor coordination.

Operator, Shilajit Co.

13Timeline

What happened, in order.

  1. 1

    01 · Sourcing

    Manufacturer vetting + sample QC pipeline.

  2. 2

    02 · Compliance

    TGA-aware copy, ingredient claims pass.

  3. 3

    03 · Photography

    Studio + lifestyle pack tuned to AU shopper.

  4. 4

    04 · Launch

    Brand Registry + Sponsored Products day-one campaigns.

14Tech & partners

What we ran the engagement on.

· Amazon Seller Central· Brand Registry· A+ Premium· Sponsored Ads· Klaviyo· Shopify· Stripe· DSP
Ready when you are

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