Evolut Ecommerce Solutions
Talk to us
Back to all work
Case study · Auto · DIY

Detailcraft
+218%

Pro-Detail Brush Kit. Repositioned around 'pro-grade detail' with infographic-led listings, bundled SKUs, and lifestyle photography.

Brief us on your brandEngagement · 5 months
Detailcraft Pro-Detail Brush KitFeatured · 2026

At a glance

+218%

Sessions · 90 days

$96K

Top SKU MRR

2.1×

ROAS lift

+47%

Conversion rate

5 → 3

ACoS halved

03The brand

Meet Detailcraft.

Detailcraft sells pro-detail brush kit into auto · diy. We met them at the moment most operators stall: the catalog was real, the demand was there, and the execution layer was the thing holding everything back.

04The challenge

What we walked into.

Commodity product fighting on price in a saturated subcategory with no differentiation in listing presentation.

05The approach

One team. Every lever.

We didn't pick one service line and stop. The engagement spanned the whole stack — every move feeding the next.

06Sourcing & supply

Built from the SKU up.

Manufacturer vetted across 3 candidates, samples shipped within 12 days, packaging spec locked. We handle the supplier dance so the founder gets to spend their week on brand work, not chasing replies.

  • Verified factories with QC photo reporting
  • MOQ + price negotiation handled in-language
  • Packaging redesign before first mass order
  • FBA prep + pallet labels per Amazon spec
Detailcraft sourcing shot
07Photography

The whole pack — coherent across every channel.

Main image, infographic, lifestyle, scale shot, packaging, and 360°. Six frames of the same product, styled the same way, lit the same way — that's how the brand reads as one thing across Amazon, Shopify, and paid social.

Detailcraft shot 101
Detailcraft shot 202
Detailcraft shot 303
Detailcraft shot 404
Detailcraft shot 505
08Listing architecture

Built for the algorithm and the shopper.

Title hierarchy, bullet density, A+ Premium block flow, and Brand Store nav — re-architected so the catalog reads as one shoppable thing instead of a list of ASINs.

  • SEO-clean titles + 8-keyword density per bullet
  • A+ Premium with infographic-led blocks
  • Brand Store with category sub-pages
  • Variation parents wired to filter the right way

Listing checklist · v.2026

✓ Title — primary keyword in first 80 chars

✓ Bullets — feature → benefit → keyword pattern

✓ Description — long-form keyword sweep

✓ Backend — search terms / synonyms / typos

✓ A+ Premium — 7 modules including video

✓ Brand Store — homepage + 4 sub-pages

✓ Variations — parent / child wired correctly

✓ Compliance — category-specific claims pass

09Ads & growth

Margin tiers, manual + smart-auto.

Sponsored Products, Brands, and Display campaigns structured around your actual margin profile — not generic ACoS targets. Manual layered with smart-auto, never just one or the other.

Tier 1 — Margin

Hero SKUs · branded keywords · ACoS goal locked to margin floor.

Tier 2 — Discovery

Auto + broad-match research · feeds keyword harvest weekly.

Tier 3 — Defense

Sponsored Brands + Display retargeting on competitor traffic.

10The receipts

Pulled directly from Seller Central.

No charts dressed up in our colors — this is the actual dashboard, year-to-date 2026.

Detailcraft Amazon sales snapshot
11The outcome

Same product, different trajectory.

+218%

Sessions · 90 days

Repositioned around 'pro-grade detail' with infographic-led listings, bundled SKUs, and lifestyle photography.

13Timeline

What happened, in order.

  1. 1

    01 · Positioning

    Brand language reset to 'pro-grade detail'.

  2. 2

    02 · Photography

    Infographic-led main + lifestyle pack.

  3. 3

    03 · Bundles

    3 SKU bundles created to lift AOV.

  4. 4

    04 · PPC

    Sponsored Brands + Display retargeting.

14Tech & partners

What we ran the engagement on.

· Amazon Seller Central· Brand Registry· A+ Premium· Sponsored Ads· Klaviyo· Shopify· Stripe· DSP
Ready when you are

Take your store tothe next level.

Tell us where you are and where you want to be. We'll send a 30-minute audit with three things to fix this week — free, regardless of fit.

Contact

Available 24 / 7 — email, phone, WhatsApp, live chat