01
01 · Audit
Spend audit, wasted-impression analysis, opportunity stack.
04 · PPC & Advertising
Sponsored Products. Margin tiers. Real ROAS.
Amazon Sponsored Products, Brands, and Display engineered around your real margin profile. Manual layered with smart-auto, never just one or the other.
At a glance
0.0×
Avg ROAS lift, 90 days
0%
Avg ACoS reduction
+0%
Sessions, 90 days
$0M
Annual ad spend managed
03The challenge
Your ACoS is fine. Your margin isn't.
ACoS targets that ignore margin floors burn cash. Broad match keywords leak intent. Sponsored Brands runs on autopilot. There's no DSP layer to defend the brand.
04Approach
Four moves, in order.
01
Margin tiering
Campaigns structured by margin floor, not generic ACoS targets.
02
Hero / discovery / defense
Three-tier campaign architecture across Sponsored Products / Brands / Display.
03
Manual + smart-auto
Layered, not either-or. Auto for harvest, manual for hero.
04
DSP overlay
Off-Amazon retargeting + audience expansion for 7-figure brands.
05What's included
Every lever, in one engagement.
Campaign architecture
Margin-tiered structure across all ad types.
Keyword research
Manual harvest + competitor mining + search-term sweeps.
Bid management
Daily monitoring, weekly bid adjustments.
Sponsored Brands video
Video ads produced + placed.
Sponsored Display
Audience targeting + competitor ASIN defense.
DSP
Off-Amazon programmatic for advanced retargeting.
Attribution
Amazon Attribution + cross-channel measurement.
Reporting
Margin per click, not just ACoS.
06Process
How the cycle runs.
Four moves, repeated every quarter. Each one stacks on the last — compounding is the system, not an outcome we hope for.
02
02 · Restructure
Tiered campaigns rebuilt SKU-by-SKU.
03
03 · Optimization
Daily bid adjustments, weekly keyword harvest.
04
04 · DSP overlay
Once organic + sponsored are stable, DSP kicks in.
07Tools & tech
What we run on.
The everyday stack — partners and platforms we’ve put real money through across 7+ surfaces.
Amazon Sponsored AdsAmazon DSPAmazon AttributionHelium 10PacvueGoogle SheetsLooker
08The deliverable
What you get
A live ROAS dashboard, weekly Friday report in margin terms, and an account that doesn't bleed when you turn the lights off for a weekend.
Sample deliverable
Visual lands here once we ship cycle one.
Avg ROAS lift across 240 accounts
0.0×
90-day average. Not the best — the average. The best look very different.
11How we engage
Two ways to work together.
Every engagement is custom-scoped to your stage, channels, and margin profile — share a brief and we’ll come back with a plan inside a week.
Pilot
Start hereFirst 90 days. Audit, plan, and the first cycle of work — designed to compound.
- Discovery + audit · 5 days
- Roadmap locked, milestones agreed
- First cycle of PPC management
- Weekly motion + reporting
Operator
After pilotOngoing partnership. We run PPC management as a dedicated part of your stack.
- Dedicated lead + specialist
- Bi-weekly strategy calls
- Quarterly portfolio reviews
- Compounding 90-day cycles
Ready when you are
Tell us what you’re building — we’ll come back with a plan and the right shape inside a week.
12FAQ
The questions we hear most.
What's a healthy ACoS?
It depends on your margin floor. Categories with 60% margin support a 25% ACoS. Categories with 30% margin can't. We tier by category, not the other way around.
Manual or auto?
Both, layered. Auto runs as a discovery harvest. Manual runs hero campaigns at locked bids and harvests winners back into manual.
Sponsored Brands worth it?
Almost always — but only with video assets. Static SB underperforms video by 2× in 80% of categories.
When does DSP make sense?
Once you're past about $80K/mo on Sponsored Ads. Below that, the operational overhead doesn't pencil.
How often do you adjust bids?
Daily monitoring, weekly bid sweeps, monthly architecture reviews.
“ACoS dropped 39 percent in the first quarter. The new photos didn't hurt either.”
— Marketing lead · Squirtz
14Us vs. typical agency
The receipts, side by side.
What
Evolut
Typical agency
Goal-setting
Margin floor by category
Generic ACoS target across all
Campaign tiers
Hero / discovery / defense
All on auto
Keyword harvest
Weekly, manual review
Quarterly, if at all
Video
SB video produced + placed
Static images only
DSP
Layered when math supports it
"Sponsored Ads only, that's our scope"
15Guarantees
What we promise on day one.
30-day exit clause after the first 90 — we'd rather lose a contract than a reputation.
Single accountable team — no rotating account managers.
Reporting built around margin and outcome, not hours billed.
All assets we produce are yours. Forever. No license traps.
16Onboarding flow
From hello to cycle one.
01
Discovery call
30-min call. We surface the actual constraints, not the symptoms.
02
Audit + plan
Five-day audit, locked roadmap, milestones agreed in writing.
03
Cycle one
Work starts within a week of sign-off. First cycle inside 30 days.
17Sample output
Friday report sample
What lands in your inbox every Friday at 9am.
./report · v.2026
- ✓ROAS · ACoS · TACoS by tier and SKU
- ✓Wasted-impression report (broad match leakage)
- ✓Top winners harvested into manual this week
- ✓Bid adjustments + reasoning
- ✓Recommended next-week experiments
19Who runs this
MN
Head of Performance
“ACoS lies. Margin per click is the real signal.”
· Ready to make spend pay? ·
Brief our PPC team
Spend audit + opportunity stack inside 5 days.