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Evolut · Field Notes

Vol. 04 · 2026

This week

Field notes from
running 240+ brands.

No theory, no recycled advice. Tactics we use right now across the portfolio — written for the operator who reads on their phone between meetings.

In this issue

  1. 01The 2026 PPC ladder: how to climb without burning ACOS
  2. 02Why your A+ content is invisible (and the 4-block fix)
  3. 03How to vet a manufacturer in 3 emails or less

Featured this week

Amazon Strategy · 6 min read

The 2026 PPC ladder: how to climb without burning ACOS

Manual layered with smart automation, structured around margin tiers. Here's the playbook we use across 240+ brands.

Read the piece

Recent

Latest field notes.

Brand Building

Why your A+ content is invisible (and the 4-block fix)

Most A+ pages are rearranged feature lists. The brands winning right now treat A+ like a magazine spread.

8 min readRead
Sourcing

How to vet a manufacturer in 3 emails or less

Most factories pass the first email. The real signal is in the second and third — here's what to ask.

5 min readRead

Field notes — weekly

One playbook in your inbox each Tuesday.

No fluff, no funnels. Just what we're running across 240+ brands this week.

Ready when you are

Take your store tothe next level.

Tell us where you are and where you want to be. We'll send a 30-minute audit with three things to fix this week — free, regardless of fit.

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