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Sourcing

How to vet a manufacturer in 3 emails or less

Most factories pass the first email. The real signal is in the second and third — here's what to ask.

RA · Head of SourcingApril 7, 20265 min read

Sourcing audits are won and lost in the first week of email correspondence. Anyone can pass a polite first reply. The signal is in how quickly things degrade — or don't — by the third exchange.

Email one — the spec test

Send a tight RFQ with three specs intentionally mis-stated (wrong material, wrong MOQ, wrong tolerance). The factories that copy-paste your spec into a quote without questioning anything are the ones who'll ship you the wrong thing six months from now. The factories that flag all three are your shortlist.

Email two — the timeline test

Once you've shortlisted, ask for a sample within 14 days at your spec. Watch what they propose. A real factory has a calendar — they'll come back with a date, a tracking number plan, and a Q&A list. A trading company will say "no problem, very fast" without a single specific.

Email three — the QC test

Ask for the full QC checklist they'll run on your specific SKU. Not their generic ISO doc. Your SKU. Factories with real QA capability send you a one-page checklist by Tuesday. The rest go quiet, then send a vague PDF on Friday. That's your answer.

The shortcut

If a factory passes all three emails, the sample is usually right too. Sample failures correlate almost perfectly with sloppy email replies. We've yet to find an exception across 60+ verified factories in our network.

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