Open any Amazon detail page that converts above category average and the A+ section reads like a magazine spread — three big visual moments, one comparison, and a brand-story closer. That's it. Four blocks, in that order.
Block 1 — the editorial hero
Stop with the "key features" grid as block one. The first thing below the buy box should be a single hero image — the product in its most aspirational context — paired with a one-line headline. Not a paragraph. A line.
Block 2 — the proof gauntlet
This is where most brands skip ahead. The second block has to earn the rest of the page. Use it for the trust signal: certifications, the founder, the manufacturing standard, the user-generated testimonial. Not bullet points.
Block 3 — the comparison
This is the only block where dense information works. A 3-column comparison vs. the alternatives — including doing nothing — that ends with the obvious choice circled. Comparison tables read at a glance, which is what shoppers do.
Block 4 — the brand close
The last block is brand. Not features. Not specs. Brand. Tagline, logo, a footer-style line about why you exist. This is the block that gets the next product in the catalog purchased — the one Amazon doesn't credit to your A+ but absolutely should.