PawSteps
$1.2M
Foldable Dog Ramp. Lifestyle photography pack + email/SMS lifecycle wired into Klaviyo. Range expanded from 1 SKU to 4.
Featured · 2026At a glance
$1.2M
GMV · 12 months
+74%
Conversion lift
Top 50
Category rank
4 SKUs
Range expanded
4.7★
Avg review
Meet PawSteps.
PawSteps sells foldable dog ramp into pets · mobility. We met them at the moment most operators stall: the catalog was real, the demand was there, and the execution layer was the thing holding everything back.
What we walked into.
Single hero SKU with strong but seasonal demand and weak post-purchase retention.
One team. Every lever.
We didn't pick one service line and stop. The engagement spanned the whole stack — every move feeding the next.
Built from the SKU up.
Manufacturer vetted across 3 candidates, samples shipped within 12 days, packaging spec locked. We handle the supplier dance so the founder gets to spend their week on brand work, not chasing replies.
- Verified factories with QC photo reporting
- MOQ + price negotiation handled in-language
- Packaging redesign before first mass order
- FBA prep + pallet labels per Amazon spec
The whole pack — coherent across every channel.
Main image, infographic, lifestyle, scale shot, packaging, and 360°. Six frames of the same product, styled the same way, lit the same way — that's how the brand reads as one thing across Amazon, Shopify, and paid social.
01
02
03
04
05Built for the algorithm and the shopper.
Title hierarchy, bullet density, A+ Premium block flow, and Brand Store nav — re-architected so the catalog reads as one shoppable thing instead of a list of ASINs.
- SEO-clean titles + 8-keyword density per bullet
- A+ Premium with infographic-led blocks
- Brand Store with category sub-pages
- Variation parents wired to filter the right way
Listing checklist · v.2026
✓ Title — primary keyword in first 80 chars
✓ Bullets — feature → benefit → keyword pattern
✓ Description — long-form keyword sweep
✓ Backend — search terms / synonyms / typos
✓ A+ Premium — 7 modules including video
✓ Brand Store — homepage + 4 sub-pages
✓ Variations — parent / child wired correctly
✓ Compliance — category-specific claims pass
Margin tiers, manual + smart-auto.
Sponsored Products, Brands, and Display campaigns structured around your actual margin profile — not generic ACoS targets. Manual layered with smart-auto, never just one or the other.
Tier 1 — Margin
Hero SKUs · branded keywords · ACoS goal locked to margin floor.
Tier 2 — Discovery
Auto + broad-match research · feeds keyword harvest weekly.
Tier 3 — Defense
Sponsored Brands + Display retargeting on competitor traffic.
Pulled directly from Seller Central.
No charts dressed up in our colors — this is the actual dashboard, year-to-date 2026.
Same product, different trajectory.
$1.2M
GMV · 12 months
Lifestyle photography pack + email/SMS lifecycle wired into Klaviyo. Range expanded from 1 SKU to 4.
“We were a one-SKU brand. We're now a four-SKU brand with a lifecycle engine. Same team, every step.”
— Founder, PawSteps
What happened, in order.
- 1
01 · Photography
Lifestyle pack with real dogs, real owners.
- 2
02 · Lifecycle
Klaviyo flows for post-purchase + winback.
- 3
03 · Range
3 new SKUs sourced + launched in 8 weeks.
- 4
04 · Scale
Sponsored Display retargeting + DSP audiences.
What we ran the engagement on.
Take your store tothe next level.
Tell us where you are and where you want to be. We'll send a 30-minute audit with three things to fix this week — free, regardless of fit.
Contact
Studio
Citi Housing Society, Jhelum, Pakistan
Available 24 / 7 — email, phone, WhatsApp, live chat