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GlocoCase study · Wellness · Personal Care

Gloco
$614,536.70

Calm Carry · personal wellness device. Sourced, photographed, listed, and scaled in one continuous loop. From first sample to a six-figure listing inside the year.

Brief us on your brandEngagement · 12 months
Gloco Calm Carry · personal wellness deviceFeatured · 2026

At a glance

$614,536.70

Sales · YTD

16,957

Orders

17,334

Units sold

$36.24

AOV

1.02

Units / order

03The brand

Meet Gloco.

Gloco sells calm carry · personal wellness device into wellness · personal care. We met them at the moment most operators stall: the catalog was real, the demand was there, and the execution layer was the thing holding everything back.

04The challenge

What we walked into.

A new device entering a wellness category dominated by lookalikes, with no Amazon footprint and zero organic search share.

05The approach

One team. Every lever.

We didn't pick one service line and stop. The engagement spanned the whole stack — every move feeding the next.

06Sourcing & supply

Built from the SKU up.

Manufacturer vetted across 3 candidates, samples shipped within 12 days, packaging spec locked. We handle the supplier dance so the founder gets to spend their week on brand work, not chasing replies.

  • Verified factories with QC photo reporting
  • MOQ + price negotiation handled in-language
  • Packaging redesign before first mass order
  • FBA prep + pallet labels per Amazon spec
Gloco sourcing shot
07Photography

The whole pack — coherent across every channel.

Main image, infographic, lifestyle, scale shot, packaging, and 360°. Six frames of the same product, styled the same way, lit the same way — that's how the brand reads as one thing across Amazon, Shopify, and paid social.

Gloco shot 101
Gloco shot 202
Gloco shot 303
Gloco shot 404
Gloco shot 505
Gloco shot 606
08Listing architecture

Built for the algorithm and the shopper.

Title hierarchy, bullet density, A+ Premium block flow, and Brand Store nav — re-architected so the catalog reads as one shoppable thing instead of a list of ASINs.

  • SEO-clean titles + 8-keyword density per bullet
  • A+ Premium with infographic-led blocks
  • Brand Store with category sub-pages
  • Variation parents wired to filter the right way

Listing checklist · v.2026

✓ Title — primary keyword in first 80 chars

✓ Bullets — feature → benefit → keyword pattern

✓ Description — long-form keyword sweep

✓ Backend — search terms / synonyms / typos

✓ A+ Premium — 7 modules including video

✓ Brand Store — homepage + 4 sub-pages

✓ Variations — parent / child wired correctly

✓ Compliance — category-specific claims pass

09Ads & growth

Margin tiers, manual + smart-auto.

Sponsored Products, Brands, and Display campaigns structured around your actual margin profile — not generic ACoS targets. Manual layered with smart-auto, never just one or the other.

Tier 1 — Margin

Hero SKUs · branded keywords · ACoS goal locked to margin floor.

Tier 2 — Discovery

Auto + broad-match research · feeds keyword harvest weekly.

Tier 3 — Defense

Sponsored Brands + Display retargeting on competitor traffic.

10The receipts

Pulled directly from Seller Central.

No charts dressed up in our colors — this is the actual dashboard, year-to-date 2026.

Gloco Amazon sales snapshot
11The outcome

Same product, different trajectory.

$614,536.70

Sales · YTD

Sourced, photographed, listed, and scaled in one continuous loop. From first sample to a six-figure listing inside the year.

We came to Evolut with a prototype and walked out 12 months later with a six-figure Amazon listing. They ran the entire stack — we ran the brand.

Founder, Gloco

13Timeline

What happened, in order.

  1. 1

    01 · Sourcing

    Manufacturer vetted in CN, samples shipped in 12 days, packaging spec locked.

  2. 2

    02 · Photography

    Studio + lifestyle pack, infographic-led main image, 360° spin.

  3. 3

    03 · Listing

    Title / bullets / A+ Premium / Brand Store across 8 SKUs.

  4. 4

    04 · Launch

    Sponsored Products + Brands, Brand Registry filed, review velocity ramp.

  5. 5

    05 · Scale

    DSP retargeting, ACoS pulled to <14%, scaled to $50K+ / month.

14Tech & partners

What we ran the engagement on.

· Amazon Seller Central· Brand Registry· A+ Premium· Sponsored Ads· Klaviyo· Shopify· Stripe· DSP
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